March 9, 2008

Today in Fashion - Monday, March 10th - 2008

Singer Avril designs fashion range - Avril Lavigne is following in the illustrious footsteps of Gwen Stefani, Jennifer Lopez and Beyonce by creating her own clothing collection. Called Abbey Dawn, the line is focused towards teenagers, and mirrors the pop rocker's own fashion style, combining a mixture of 'authentic rock with a feminine edge'. Also mentioned at -
Avril Lavigne to launch fashion line
Abbey Dawn, Available Only at Kohl’s, to Debut New Fashion Collections Every 60 Days
Avril Designs Appeal to Rock Teens

Conrad climbs 'The Hills' to fashion superstardom - With her immaculately streaked tresses, lightly tanned skin and sense of style, Lauren Conrad has become California's version of Carrie Bradshaw. She showcases her own stylings Tuesday during L.A.'s Fashion Week, just in time to plug MTV's The Hills, which returns March 24 (10 p.m. ET/PT). Conrad chats with USA TODAY about footwear, friends and her fashion pizazz.

Spring's freshest fashion steals - The economy may be lackluster, but that doesn't mean you have to abandon shopping. Cheap-chic stores have the trends covered: black and white, neutrals and splashes of color. Now they can perk up your wardrobe without the runaway runway cost.

Fashion's link to blogs - Fashion companies, from established labels to indie designers, are looking more and more to blogs as a marketing tool that allows them to establish a new relationship with their customers and to advertise their products. But the cozy relationship among some of these blogs and retailers raises concerns about their independence.

Fashion shopping on the web comes of age - This enthusiasm for internet fashion is partly cultural. The UK has one of the highest take-up figures for broadband - access rose to 57 per cent in 2007 - making the internet quick and easy to use. Britons also have a strong tradition of mail-order shopping and have simply swapped flicking through a catalogue for browsing online. 'The largest clothing retail online market share in the UK is Next,' says Lorna Hall, executive editor of retail industry magazine Drapers. 'That's directory business which has migrated to the internet.'